Alisha Humiston
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PR & Marketing

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From June to August 2017 I was fortunate enough to work at Delta Galil Premium Brands as a Public Relations and Marketing Intern. Here, I was able to have a part in various aspects within the department and to even expand my learning to other departments as well. Below are some examples of the work I was able to accomplish in three short months. This experience taught me so much and I couldn’t have imagined a better role or team to have been able to work with.

 

 Press Preview

As the Public Relations and Marketing Intern I managed the samples for the up-and-coming collections for 7 For All Mankind, Ella Moss and Splendid brands. I was responsible for tracking, organizing and shipping all samples for each collection in preparation for the exclusive press preview

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Editorial Coverage

One of the biggest responsibilities I had was to manage sample requests. Here, I was in charge of checking samples in and out to various stylists, editors and celebrities. I communicated with the requester to understand the look or theme of the photo shoot or event and pulled samples as I saw fit.

See reported media coverage below:

Real Simple - August 2017

Nylon - August 2017

Elle - September 2017

People Style - September 2017

WWD - September 2017

Glamour - October 2017

Men’s Journal - October 2017

Seventeen - October - 2017

Cosmopolitan - November 2017

Paper - November 2017

People Style - November 2017

Redbook - November 2017

 

Social Media

In this role it was imperative to fully understand the current aesthetic of each of Delta Galil’s premium brands and the future image each was working towards. Here, I was responsible for choosing imagery that complemented the 7 For All Mankind and Splendid brands while remaining in line with current social media campaigns.

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Photo Shoots

During my time I wanted to explore various areas of the company. One I was especially interested in was photo shoot coordination. Here are some photos from a shoot I was able to assist with for the Splendid bran

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